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SEO 2016 & Beyond

Higher Rankings, More Traffic AND Google's Blessing? - Fully updated and expanded for 2016

SEO 2016 is a complete SEO strategy. Includes a comprehensive SEO troubleshooting plan. Now in it's 5th major version. Fully updated.

This book follows on from the hugely successful line including the best-selling SEO 2012 & Beyond, SEO 2013 & Beyond, SEO 2014 & Beyond and SEO 2015 & Beyond. In SEO 2016 & Beyond, veteran SEO Andy Williams, with more than a decade of SEO experience, guides you through a search engine optimization strategy that will get you higher rankings and increased traffic without having to worry about Google slaps.

SEO 2016 & Beyond now also includes my "SEO Checklist" which was previously sold as a separate book. This checklist is the same one that I use to identify problems with websites that may be causing penalties and lost rankings.

The techniques and strategies I teach in this book are as safe as you can get in modern SEO. Stop worrying about a Google slap, and start working with Google to get better rankings and more traffic. Let SEO 2016 & Beyond be your guide.

Who am I?

My name is Andy Williams and I've been an SEO professional for more than a decade. During that time, I've not only used my SEO strategies to build my business, but I've taught white hat SEO to my free newsletter group on http://ezseonews.com.

• Sales Rank: #1210411 in Books
• Published on: 2015-09-04
• Original language: English
• Dimensions: 11.00" h x .49" w x 8.50" l,
• Binding: Paperback
• 214 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
A comprehensive, well-written guide to SEO today
By Mr. N. Daws
As with all Dr Williams' books, this is a comprehensive and well-written guide that covers all aspects of SEO today.

The 2016 reference in the title is important, as it shows the book is bang up to date. SEO Is a fast-changing field, with Google in particular changing its mind about what it requires on an annual (or even more frequent) basis.

If you're a webmaster, this modestly priced guide will stop you inadvertently getting your site penalized, and help ensure it is ranked highly in the search engine results for your chosen keywords. Highly recommended.

1 of 1 people found the following review helpful.
Great Review with updates on SEO
By D Eastman
Having read all of the authors books I found this one well organized and informative. Beginner or mid-level DIY website builders will learn everything they need to know about SEO from this book. I would have given a five star rating but there is quite a bit of duplication from his other books.

0 of 0 people found the following review helpful.
but like many desire to more effectively structure my websites so ...
By Robert Britton
I was provided an electronic copy for review. I have taken Andy Williams's online SEO course. I'm not an expert at SEO, but like many desire to more effectively structure my websites so that they are good for human visitors but also good for positioning in search engines.

Andy takes a "white hat" approach to SEO, effectively separating his recommendations from the "black hatters" that are out there. For me, this is of crucial importance. Morally and ethically, I do not believe in misleading, lying, or cheating my way through bumping my websites rankings. As a user of Google/Bing et al, I have often times been so disgusted at "bait click" sites coming up in the top ten ranks when trying to find legitimate information online. Try to find good web hosting reviews without being directed to one of the many bogus affiliate sites who's only goal is to NOT provide you the information you need to understand web hosting providers, but find nothing but an affilliate link stuffed page by an author who's desire is to make money through affilliate programs.

I desire to learn how to use SEO to ensure that I am following ethical approaches towards ensuring I have quality content, authored for my potential visitors, that is also properly structured for maximum effect in rankings.

The thing is, in today's SEO world, it is a war: Google vs. Black Hatters and SEO manipulators. Google is definitely changing the logic of their search engines to weed out the manipulators, the black hatters, and those who use tricks to mislead Google's users from finding relevant search results. As a user, I am happy that google is doing this. as a web master, I still desire to ensure that my site ranks appropriately and can be found among the weeds that are out there.

Dr. Andy's book gives a great background and survey into the evolution of SEO, Google's search engine mechanisms and releases. More than that, it helps maximize your ability to write content in a "white hat" way that ensures you are doing things above board but for great SEO results.

I'd recommend this book, but also recommend his related online course which I think is very effective in combination.

it is clear that Andy has many sites of his own that he's using his own techniques to drive business results for himself. Often times, he provides an oblique reference without really showing specific sites that he has. It's kind of like a painter who's trying to teach you to paint without ever showing you one of his own works of art. It's probably one of the shortcomings, IMHO, of the book and the course. He says he doesn't reference his public/published sites because he's also in a bit of a tete-a-tete with the black hatters who go out of their way to make trouble for him. I take that at face value and his word. I can tell from using his Udemy course and reading his book and newsletter (SIGN UP!) that he has a significant amount of integrity.

I will conclude by saying that the Udemy course and this book have reinforced the essential information on current SEO approaches that work without getting you blackballed by Google. In fact, I would again re-iterate that I just LOVE this approach because he does not promote the underhanded and manipulative "black hat" ways that just smack of unethical approaches.

Grab a copy, sign up for the Udemy course, get started. It's a low investment cost, high-return combo IMHO that will definitely educate and support you in your own SEO efforts to maximize results for your web content.

On top of that, Dr. Andy does make himself available to consult as well. He's eating his own dog food, quite open, and genuinely wants to help you use SEO effectively.

See all 9 customer reviews...

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[C319.Ebook] Ebook Physical Chemistry (Topics in Physical Chemistry), by R. Stephen Berry, Stuart A. Rice, John Ross

Ebook Physical Chemistry (Topics in Physical Chemistry), by R. Stephen Berry, Stuart A. Rice, John Ross

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Physical Chemistry (Topics in Physical Chemistry), by R. Stephen Berry, Stuart A. Rice, John Ross

Ebook Physical Chemistry (Topics in Physical Chemistry), by R. Stephen Berry, Stuart A. Rice, John Ross

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Every chemist should own a copy of this uniquely thorough yet incisive treatment of the basic principles of physical chemistry. Written by three eminent physical chemists, the second edition of this exceptional work is the most lucid and comprehensive physical chemistry reference available. The authors present the fundamentals of the three major areas of physical chemistry--the microscopic structure of matter, the equilibrium properties of systems, and the physical and chemical kinetics of transformations of systems--in a logical sequence, from the simple to the complex. Beginning with atomic and molecular structure, they progress to properties of condensed matter, to statistical and thermodynamic properties of systems in equilibrium, and then to transport phenomena and chemical reaction processes. The book's mathematical level begins with elementary calculus and rises to the use of simple properties of partial differential equations and the special functions that enter into their solutions. The conceptual structure of physical chemistry is emphasized throughout and appendices develop the details of the mathematical tools as they are needed.

This new edition features:
� In-depth and illuminating presentation of conceptual arguments
� No shortcuts--derives whole formulas
� 100 new problems
� New material on nuclear magnetic resonance
� Expanded treatment of linear and nonlinear irreversible processes and thermodynamics
� A completely revised treatment of electrode kinetics
� Many updates throughout
� Several vignettes--written by leaders in the field--that cover topics at the cutting edge of physical chemistry research

• Sales Rank: #1705561 in Books
• Published on: 2000-03-30
• Original language: English
• Number of items: 1
• Dimensions: 8.60" h x 2.20" w x 11.00" l, 6.01 pounds
• Binding: Hardcover
• 1080 pages

Review
"I find the progression from microscopic to macroscopic more effective than following the chronological advancment of physical chemistry. In fact, students usually do very well when they start our current, and traditional, sequence midway. The vignettes are very well done and exciting."--Preston J. MacDougall, Middle Tennessee State University

"This is a well-written, logically-developed presentation of physical chemistry. It presents quantum chemistry first, as I believe should be done. It continues to be (in its new edition) the most demanding book in the field. Most of our undergraduates would find it too difficult, but it might be appropriate for our graduate students."--Hal Harris, University of Missouri, St. Louis

About the Author
R. Stephen Berry is a James Franck Distinguished Service Professor Emeritus and member of the Department of Chemistry faculty at the University of Chicago. He received his BA and PhD from Harvard University. He is a Fellow of the American Academy of Arts and Sciences, a Foreign Member of the Royal Danish Academy of Sciences, and has received among various other accolades the Alfred P. Sloan Fellow (1962-66). Professor Berry's research explores the topics of structures, properties and dynamics of clusters and biopolymers, dynamics of few-body systems, and finite-time thermodynamics.

Joshua Jortner is a Professor Emeritus at the School of Chemistry at Tel Aviv University. He received his Master of Science in Physical Chemistry and his PhD from the Hebrew University in 1960. He is a Fellow of the American Physical Society and a member of the American Chemical Society, and has received a myriad of awards and honorary degrees. His research includes the exploration of the phenomena of energy acquisition, storage and disposal in isolated molecules, clusters, condensed phases and biophysical systems.

SAVO BRATOS, Laboratoire de Physique Theorique des Liquides Universite Pierre et Marie Curie, 75252 Paris Cedex, France

MARK S. CHILD, Physical and Theoretical Chemistry Laboratory, Oxford University, Oxford, 0X1 3QZ, United Kingdom

EVELYN M. GOLDFIELD, Department of Chemistry, Wayne State University of Michigan, 48202 USA

STEPHEN K. GRAY, Chemistry Division, Argonne National Laboratory, Illinois 60439 USA

VASSILIY LUBCHENKO, Department of Chemistry, University of Houston, Houston, Texas 77204-5003 USA

G. ALI MANSOORI, Departments of Biology and Chemical Engineering, University of Illinois at Chicago, Chicago, Illinois 60612 USA

PETER G. WOLYNES, Department of Chemistry and Biochemistry and Department of Physics, University of California at San Diego, La Jolla, California 92093-0371 USA

MICHAEL WULFF, European Synchrotron Radiation Facility, 38043 Grenoble Cedex, France

John Ross is a staff member at Fort Hays State University in Kansas and has owned his own electronics business for over 25 years. His professional memberships include the Kansas State Board of Education Technology Assistance Task Force and the Fort Hays State University Computer Information Systems Advisory Council. He is pat chairman of the Kansas Board of Regents Committee on Microcomputer Services. Mr. Ross is a speaker and has authored numerous books and articles in the areas of electronics and information technology.

Most helpful customer reviews

4 of 5 people found the following review helpful.
Clear, and comprehensive, and well organized
By RacemicMixture
This textbook is one of the best text in Physical Chemistry in the modern time. Although not a classic, it is well organized and pulls all the important information and problems from a variety of sources. The writing is clear and logical for both undergraduate and graduate students alike.

3 of 6 people found the following review helpful.
The worst book ever
By C. Liu
This is the worst physical chemistry book ever used. Luckily, for most, it is rarely used precisely because it is so terrible, especially as an undergrad text. Maybe this is a good textbook for graduate-level studies or, as my professors use it, as a reference text for someone who has a PhD in the topics already.

SUMMARY OF GIANT FLAWS:
- Typos in figures, equations, text, etc.
- Ambiguity and errors in wording (the difference between speed and velocity means a lot in solving homework problems!)
- Math comes out of nowhere with no justification
- Extremely wordy and unclear
- No example problems - a tragedy for use at the undergrad level
- Chapter and section are not listed at the top of each page, so have fun memorizing that Ch29 is on Dense Phases, not Kinematics!
- Information needed to solve problems (i.e. specific heats, etc) is often not even found within the text
- It is the weight of a small child

I would like to share with you a small sample of the reviews of the book from course evaluations from my last quarter of Thermodynamics:

"Berry, Rice, and Ross was the worst textbook I have ever used, in any class, ever. It actually decreased my understanding of the material every time I tried to read it. The text reads like it was translated badly from German--horribly convoluted and unclear. The entire thing was rife with errors--important equations would stated incorrectly, captions to figures made no sense, homework problems would refer to the wrong equations/figures, etc. There were no example problems, variables were poorly defined (you would have to search through huge paragraphs to find out what theta* was, and even once you found the reference you would still be confused), and stupidest of all, the chapter and section numbers were not listed at the top of each page, so that you were never sure what chapter you were in as you flipped through the book."

"BRR was the worst chemistry text I have ever had. NEVER AGAIN should it be used for this course, or any other undergraduate thermo course, for that matter."

"Physical Chemistry, by Berry, Rice, and Ross. Frankly, the book was not very useful at all. It was incredibly dense, not concise at all, and frankly sometimes downright confusing. I feel like some of the problems from this book were more difficult because you had no idea what they were asking than because of the science involved."

"SO BAD. BRR has way too many typos throughout. I hate it so much waj n jhmj, mmmvfhgt bh kh mnhg nbgn b. Sorry, its just impossible to express my frustration and rage with BRR in words. The problems are also very poorly written."

"Berry Ross and Rice is easily the worst textbook I have ever used in college. If you randomly picked a book from the Library of Congress catalogue, it would be more effective at teaching thermodynamics than BRR. It is incomprehensible gibberish, with a healthy dose of typos to further prevent learning."

"The text was awful (authors: BBR,Berry and Rice?). It was expensive, heavy, and terribly written. There were mistakes throughout the text, which made understanding the material only that much more difficult. Nothing was explained well and the limited derivations of equations were stilted and useless. It was really frustrating to have to spend so much money on something so unhelpful and even detrimental to my learning."

9 of 15 people found the following review helpful.
Awesome
By A Customer
This book puts a high value on clarity and logic. Time invested with this book is repaid with UNDERSTANDING.

See all 4 customer reviews...

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• Sales Rank: #122838 in Books
• Published on: 2015-01-06
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.10" w x 8.50" l, 2.25 pounds
• Binding: Paperback
• 576 pages

About the Author

Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE), is considered one of today’s leading experts in education for at-risk youth.� In 1982, he changed career paths when he decided to leave the corporate sector and become a special education teacher in the New York City public school system.

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Mariotti’s first assignment was in the East New York section of Brooklyn, and his last was in the Fort Apache section of the South Bronx. During his six-and-a-half years teaching, Mariotti discovered he could successfully motivate even his most challenging students by teaching them how to run a business. This experience inspired him to create a new kind of program--the first to bring entrepreneurial education to low-income youth.

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In 1987, Mariotti founded The Network for Teaching Entrepreneurship (NFTE). Today, NFTE’s mission is to provide entrepreneurship education programs to young people from low-income communities around the world.� NFTE’s programs have a proven track record of success, and the network is widely viewed as the thought leader in the field. NFTE is an active member of the Council on Foreign Relations. In 2013, Mariotti traveled to Southeast Asia as a guest of the U.S. State Department on a mission to spread entrepreneurial education to youth from emerging economies in the region.

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Mariotti was recently nominated for a Pulitzer Prize for his work chronicling the lives of entrepreneurs worldwide for The Huffington Post and for a Nobel Peace Prize for his pioneering work in entrepreneurial education. A lifelong advocate for low-income students, Mariotti is the recipient of numerous awards including:

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• Ernst & Young Entrepreneur of the Year Award
• Bernard A. Goldhirsh Social Entrepreneur of the Year Award
• National Director’s Entrepreneurship Award from the Minority Business Development Agency of the U.S. Department of Commerce
• Association of Education Publishers’ Golden Lamp Award
• ACE/Currie Foundation Humanitarian Venture Award
• America’s Top High School Business Teacher

�

In addition, Mariotti has been the subject of many national media profiles on such programs as ABC Evening News and 20/20.

�

He has authored and coauthored 34 books and workbooks on entrepreneurship, selling over 10 million worldwide and distributing many more copies for free to at-risk communities, including prisons.� His popular book The Young Entrepreneur’s Guide to Starting and Running a Small Business has recently been published in a new edition by Random House and is used to teach entrepreneurship from the United States to China, India, and the Middle East.� Mariotti is a regular attendee and speaker at The World Economic Forum.

�

Raised in Flint, Michigan, Mariotti received his B.B.A in business economics and his M.B.A. from the University of Michigan, Ann Arbor. He has also studied at Harvard University, Stanford University, and Brooklyn College. He started his professional career as a treasury analyst for Ford Motor Company before founding his own company, Mason Import/Export Services.

�

Caroline Glackin, Ph.D., is a “pracademic” who has successfully worked as a microenterprise and small business owner and manager, as an executive director of a community development financial institution, and as an academic in areas of community development finance, entrepreneurship, and management. She is Entrepreneurship Faculty at the University of North Carolina - Fayetteville State University. She has been assisting entrepreneurs in achieving their dreams for over 30 years.

�

Glackin earned a doctorate from the University of Delaware, where her research emphasis was on microfinance. She received an M.B.A. from The Wharton School at the University of Pennsylvania and a B.A. from Bryn Mawr College. Her professional career began with the DuPont Company, American Bell, Bell Atlantic, and American Management Systems. She has consulted for businesses and not-for-profit agencies in turnaround and high-growth situations. After exiting a family business, she became the executive director of a community development financial institution serving businesses and not-for-profits.

�

Dr. Glackin has succeeded in leading change in the practical fields of her research and has received numerous honors and awards. These include the first Gloeckner Business Plan Award at The Wharton School, the Minority Business Advocate of the Year for Delaware from the U.S. Small Business Administration, and the She Knows Where She’s Going Award from Girls Inc. Dr. Glackin cochaired the Delaware Governor’s Task Force for Financial Independence. She has participated in the Cornell University Emerging Markets Think Tank Series and has presented her research and pedagogy at numerous professional conferences.

�

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1 of 1 people found the following review helpful.
This is listed as a value version... ...
By rassarah winters
This is listed as a value version...and it is. Though the wirebound book is new, the access code that comes with it is not recognized by the textbook publisher....had to pay another $100 to get an access code to use the course software my school requires...not a bargain...thanks for nothing.

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Very informal information. If you are interested in being ...
By Cindy
Very informal information. If you are interested in being an Entrepreneur this book is for you. It will give you the language that you need to speak to future business partners.

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I recommend, very good product
By Amazon Customer
I recommend , very good product!!!

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• Sales Rank: #11481217 in Books
• Brand: Brand: McGraw-Hill Science/Engineering/Math
• Published on: 2003-08-01
• Original language: English
• Number of items: 1
• Dimensions: 10.20" h x 1.60" w x 8.20" l,
• Binding: Hardcover
• 960 pages

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• Used Book in Good Condition

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• Sales Rank: #1537935 in Books
• Published on: 2010
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• Sales Rank: #704156 in Books
• Published on: 1989-12
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 1079 pages

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[G870.Ebook] Download Ebook 12 Incredible Facts about the Cuban Missile Crisis (Turning Points in US History), by Sue Bradford Edwards

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Examines the 12 most amazing facts about the Cuban missile crisis. Full-color spreads provide information about the event’s critical moments, key players, and lasting effects paired with interesting sidebars, questions to consider, and a timeline.

• Sales Rank: #636144 in eBooks
• Published on: 2015-08-23
• Released on: 2015-08-23
• Format: Kindle eBook

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[L579.Ebook] Download PDF Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, by Daryl Weber

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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Welcome to the new world of neuromarketing.

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:

The surprising unconscious side of brands.

The biggest myths about consumer psychology.

The real role of emotions in building brands.

Practical tools to use neuroscience to inspire better marketing.

Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

• Sales Rank: #264175 in Books
• Published on: 2016-04-25
• Original language: English
• Number of items: 1
• Dimensions: 8.20" h x .60" w x 5.30" l, .0 pounds
• Binding: Paperback
• 288 pages

Review
"With solid research and real-world examples, Daryl Weber makes the science of marketing inspiring and actionable. Brand Seduction is a valuable tool for anyone seeking to leverage the power of their brands.
--Nir Eyal, author, Hooked

"Daryl Weber's Brand Seduction is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you're fascinated by what makes consumers tick, this book's for you."
--Adam Alter, associate professor of marketing at NYU Stern School of Business; author, New York Times best-seller Drunk Tank Pink

"Powerful, profound and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Marketing is far too powerful to be wasted on manipulation."
--Seth Godin, author, All Marketers Are Liars

"A fascinating read. Weber dives deep into the way our brains are wired and how we subconsciously relate to brands. The theory is incredibly inspiring. The application is brilliantly practical. A must read for anyone who has the privilege of working with brands."
--Jonathan Mildenhall, CMO, Airbnb

About the Author
Daryl Weber is a branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand and communication strategy for many of the company's billion-dollar brands. Prior to that, he was a Director of Strategy at the boutique brand and innovation consultancy Redscout, where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University. He resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex.

Most helpful customer reviews

3 of 3 people found the following review helpful.
A great read that's very insightful
By Amazon Customer
Brand Seduction provides an excellent overview of both cognitive science and brand marketing, and it does so in a readable, humorous, and easy to understand way – no easy task! You don’t need a background in neuroscience or marketing (I don’t have either) to get a lot of insights out of this book. It does a great job of marrying theoretical concepts with well-chosen and insightful case studies. It really has changed the way I think about decision-making. This is one of the best books I’ve read in a long time, business or otherwise, and I highly recommend it.

2 of 2 people found the following review helpful.
Excellent for a Non-Marketer
By D Swinger
I am not a marketing professional, but I have been interested in psychology and persuasion for all of my life. Brand Seduction deftly summarizes the latest research on the elements that lead to successful brands: perception, attention, memory, emotion. I expected to lose interest when the book shifted to its focus on implementing these ideas for marketers, but instead I found it even more intriguing. As a consumer, I now see brands as separate from the products, and that has helped me become savvier in how I make purchases.

I would recommend this enjoyable read for anyone with interest in advertising, neuroscience, or persuasion.

0 of 0 people found the following review helpful.
Great dive into the mind of a consumer
By BluBlocker
To start off I am not a marketing professional and I know very little about neuroscience. I do however have an interest in learning how the brain works and how it influences daily decisions of the consumer. Daryl does a good job of getting his points across to the reader and I thoroughly enjoyed racing through this book. I am sure professionals would find this book interesting and helpful as well.

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