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SEO 2016 & Beyond
Higher Rankings, More Traffic AND Google's Blessing? - Fully updated and expanded for 2016
SEO 2016 is a complete SEO strategy. Includes a comprehensive SEO troubleshooting plan. Now in it's 5th major version. Fully updated.
This book follows on from the hugely successful line including the best-selling SEO 2012 & Beyond, SEO 2013 & Beyond, SEO 2014 & Beyond and SEO 2015 & Beyond. In SEO 2016 & Beyond, veteran SEO Andy Williams, with more than a decade of SEO experience, guides you through a search engine optimization strategy that will get you higher rankings and increased traffic without having to worry about Google slaps.
SEO 2016 & Beyond now also includes my "SEO Checklist" which was previously sold as a separate book. This checklist is the same one that I use to identify problems with websites that may be causing penalties and lost rankings.
The techniques and strategies I teach in this book are as safe as you can get in modern SEO. Stop worrying about a Google slap, and start working with Google to get better rankings and more traffic. Let SEO 2016 & Beyond be your guide.
Who am I?
My name is Andy Williams and I've been an SEO professional for more than a decade. During that time, I've not only used my SEO strategies to build my business, but I've taught white hat SEO to my free newsletter group on http://ezseonews.com.
- Sales Rank: #1210411 in Books
- Published on: 2015-09-04
- Original language: English
- Dimensions: 11.00" h x .49" w x 8.50" l,
- Binding: Paperback
- 214 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
A comprehensive, well-written guide to SEO today
By Mr. N. Daws
As with all Dr Williams' books, this is a comprehensive and well-written guide that covers all aspects of SEO today.
The 2016 reference in the title is important, as it shows the book is bang up to date. SEO Is a fast-changing field, with Google in particular changing its mind about what it requires on an annual (or even more frequent) basis.
If you're a webmaster, this modestly priced guide will stop you inadvertently getting your site penalized, and help ensure it is ranked highly in the search engine results for your chosen keywords. Highly recommended.
1 of 1 people found the following review helpful.
Great Review with updates on SEO
By D Eastman
Having read all of the authors books I found this one well organized and informative. Beginner or mid-level DIY website builders will learn everything they need to know about SEO from this book. I would have given a five star rating but there is quite a bit of duplication from his other books.
0 of 0 people found the following review helpful.
but like many desire to more effectively structure my websites so ...
By Robert Britton
I was provided an electronic copy for review. I have taken Andy Williams's online SEO course. I'm not an expert at SEO, but like many desire to more effectively structure my websites so that they are good for human visitors but also good for positioning in search engines.
Andy takes a "white hat" approach to SEO, effectively separating his recommendations from the "black hatters" that are out there. For me, this is of crucial importance. Morally and ethically, I do not believe in misleading, lying, or cheating my way through bumping my websites rankings. As a user of Google/Bing et al, I have often times been so disgusted at "bait click" sites coming up in the top ten ranks when trying to find legitimate information online. Try to find good web hosting reviews without being directed to one of the many bogus affiliate sites who's only goal is to NOT provide you the information you need to understand web hosting providers, but find nothing but an affilliate link stuffed page by an author who's desire is to make money through affilliate programs.
I desire to learn how to use SEO to ensure that I am following ethical approaches towards ensuring I have quality content, authored for my potential visitors, that is also properly structured for maximum effect in rankings.
The thing is, in today's SEO world, it is a war: Google vs. Black Hatters and SEO manipulators. Google is definitely changing the logic of their search engines to weed out the manipulators, the black hatters, and those who use tricks to mislead Google's users from finding relevant search results. As a user, I am happy that google is doing this. as a web master, I still desire to ensure that my site ranks appropriately and can be found among the weeds that are out there.
Dr. Andy's book gives a great background and survey into the evolution of SEO, Google's search engine mechanisms and releases. More than that, it helps maximize your ability to write content in a "white hat" way that ensures you are doing things above board but for great SEO results.
I'd recommend this book, but also recommend his related online course which I think is very effective in combination.
it is clear that Andy has many sites of his own that he's using his own techniques to drive business results for himself. Often times, he provides an oblique reference without really showing specific sites that he has. It's kind of like a painter who's trying to teach you to paint without ever showing you one of his own works of art. It's probably one of the shortcomings, IMHO, of the book and the course. He says he doesn't reference his public/published sites because he's also in a bit of a tete-a-tete with the black hatters who go out of their way to make trouble for him. I take that at face value and his word. I can tell from using his Udemy course and reading his book and newsletter (SIGN UP!) that he has a significant amount of integrity.
I will conclude by saying that the Udemy course and this book have reinforced the essential information on current SEO approaches that work without getting you blackballed by Google. In fact, I would again re-iterate that I just LOVE this approach because he does not promote the underhanded and manipulative "black hat" ways that just smack of unethical approaches.
Grab a copy, sign up for the Udemy course, get started. It's a low investment cost, high-return combo IMHO that will definitely educate and support you in your own SEO efforts to maximize results for your web content.
On top of that, Dr. Andy does make himself available to consult as well. He's eating his own dog food, quite open, and genuinely wants to help you use SEO effectively.
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